Direct selling involves sales presentations that are made one-on-one or to a group, in a non-retail environment. Direct selling careers allow people the flexibility and opportunity to be their own boss, work part- or full-time from home or anywhere, and earn unlimited income. The Direct Selling Association (DSA) is a national trade association that publishes a set of guidelines for companies and their salespeople to follow. Each company that belongs to DSA must pledge annually to follow its Code of Ethics. Stanley Home Products is a proud member of this organization.